Social

equity

Social Equity, Diversity & Inclusion

June 21, 2022 | Charles Krug Winery, Carriage House

8:00 AM

Registration (If attending offsite workshop you will register there)

8:30 AM

Practical Workshop - Onsite OR Offsite*

9:30 AM

Visit Sustainable Services & Tools tables

10:10 AM

Welcome Remarks from THRIVES Co-Founders

10:15 AM

Marquee Speaker

11:00 AM

VISIT SUSTAINABLE SERVICES & TOOLS TABLES / Networking

11:15 AM

Expert Panel

12:30 PM

VISIT SUSTAINABLE SERVICES & TOOLS TABLES, Lunch & Wine

EVENT SPONSOR

First Republic

*Please note each event day begins with two workshop options – one onsite OR one offsite. Only 40 event guests will be able to attend the offsite workshop. If you would like to attend the offsite mentorship workshop please register on Eventbrite when ordering tickets. No additional cost.

Workshop Cover
8:30 am - 9:30 am
TWO WORKSHOP OPTIONS

(Max 40 Participants Per Workshop)


offsite workshop
Mentorship in Action:
How to Grow Diversity & Social Impact

Mentor: Philana Bouvier, President of Demeine Estates
Mentee: Molly Sheppard, Educational Winemaker at Spottswoode Winery
Location: Spottswoode Winery


onsite workshop
The Business Case for Diversity
Workshop 1
8:30 am - 9:30 am
Practical Workshop I

(Max 40 Participants Per Workshop)


offsite workshop
Mentorship in Action:
How to Grow Diversity & Social Impact

Mentor: Philana Bouvier, President of Demeine Estates
Mentee: Molly Sheppard, Educational Winemaker at Spottswoode Winery
Location: Spottswoode Winery


During this mentorship session Philana Bouvier, the President of Demeine Estates, will share her experience working to steadily recruit and increase diversity within their business and will share the steps they took, insights and results, and the benefits they have experienced in making these shifts, including their Dream It Live It initiative."

Workshop 2
8:30 am - 9:30 am
Practical Workshop II

(Max 40 Participants Per Workshop)


onsite workshop
The Business Case for Diversity

Location: Onsite at Charles Krug Winery, Carriage House


In May 2020 McKinsey & Company released a report titled, “Diversity Wins,” that shared the results of research across 1000s of companies in 15 countries. They found that, “For diverse companies, the likelihood of outperforming industry peers on profitability has increased over time, while the penalties are getting steeper for those lacking diversity.” Social equity, diversity, and inclusion, critical components of sustainability, are not just the right thing to do but consistently improve business performance. During this workshop you'll hear from industry leaders including Elizabeth Vianna, Winemaker and General Manager for Chimney Rock Winery, who leads an all-Latino cellar team, Priyanka French, Bâtonnage Forum Mentorship Program Core Committee member and winemaker, and Heather Paulsen with B Corp about their experience with the business case for diversity and inclusion.

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Social Equity Speaker
10:15 am - 11:00 am
Marquee Speaker

Nikki Silvestri

Nikki Silvestri is the Founder and CEO of Soil and Shadow, a coaching and consulting firm bringing social and environmental entrepreneurs more impact in their work and joy in their lives.


As an entrepreneur and serial non-profit Executive Director, Nikki has invited thousands of leaders and hundreds of business and organizations into more in-depth conversations around the intersection of ecology, economy, and social equity. Her wide-ranging career has taken her from presentations at the White House and negotiations with the Environmental Protection Agency to intimate workshops with local businesses and small retail organizing. A nationally recognized thought leader and international keynote speaker, her many honors include being named one of The Root's 100 Most Influential African Americans.

Nikki serves as a Board Member for Greenpeace USA and is the Board Co-Chair of the Business Alliance of Local Living Economies (BALLE). She is a Faculty Member at the Food Business School (she co-designed and taught one of their inaugural courses, "Ethical Leadership in Food Business"). She is the recipient of numerous awards including ELLE Magazine's "Gold" Award and OxFam America's "Act Local, Think Global" Award.

Social Equity Panel Cover
11:15 am - 12:30 pm
Expert Panel

Diversity, Equity and Inclusion in the Vineyard & Front of House

This panel will speak to social equity, diversity and inclusion from the vineyard into the winery and out into the trade. Sam Parra, Co-Chair of AHIVOY, will speak about the work they are doing to empower farmworkers by providing education and professional development opportunities to vineyard stewards in the Oregon wine industry. Guillaume Eicholz, Vineyard Director at Dominus Estate, will share their experience cultivating and implementing vineyard team feedback and building partnership and community. Maryam Ahmed, Owner of Maryam + Company, and Tonya Pitts, Owner of Tonya Pitts Wine Consulting, will speak about their extensive work to champion and grow diversity and inclusion within the wine industry, as well as broader hospitality, food and beverage sectors.

Liz Thatch
11:15 am - 12:30 pm
PANEL MODERATOR

Dr. Liz Thach, MW

Dr. Liz Thach, MW is a freelance wine writer, wine market expert, researcher, educator and consultant based in Napa and Sonoma, California.


She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries.


Liz worked for more than 10 years as an HR executive and manager in Fortune 500 companies, before transitioning to Sonoma State University(SSU) in 2000 to teach management and wine business classes in their Bachelors and MBA programs. While there, she taught thousands of students, conducted multiple international research projects, presented at more than 100 conferences, and published 9 books and over 200 articles, including consumer/trade journal and academic publications. She retired from SSU in May 2020, but continues to teach wine and management classes there part-time.

Tonya Pitts
11:15 am - 12:30 pm
Expert Panelist

Tonya Pitts

An industry changemaker and compassionate role model, Tonya Pitts is known globally as a multi-talented wine professional who catapults wineries, winemakers and brands into the mainstream. Equally important, she is a leader who champions diversity and inclusion in the hospitality, food and beverage industries. Tonya has been a judge for the San Francisco International Wine Competition for five years in a row, a speaker at Culinary Institute of America Summit for Beverage Professionals, a tasting panelist for Wine & Spirits Magazine and an advisor for the Fine Minds4Fine Wines think tank in Europe. In 2017, she was named to the Top 40 African American Tastemakers (Under/Over) 40 list. Of special note, Tonya has been instrumental in the annual Wine Spectator list for more than a decade, including receiving awards for her expansive and inclusive wine program.

Guillaume Eicholz
11:15 am - 12:30 pm
Expert Panelist

Guillaume Eicholz

Vineyard Director at Dominus Estate, Guillaume Eicholz has life-long connections in wine through his family-owned estate in Meursault, France. At age 14 he interned with Michel Bouzereau, a well-known Burgundian wine grower who impressed the importance of proper vine cultivation in making great wine. This inspired Guillaume to attend a four-year viticulture and oenology program in Beaune followed by two years studying in Montpellier.


During multiple internships with Herve and Claude Muzard (Santenay-Burgundy) he focused on precise and sustainable viticulture.


In 2009, Guillaume married his wife Tiffany and they settled in Napa Valley. That same year, he was hired by Christian Moueix as Vineyard Director to oversee vineyard operations at Dominus Estate and Ulysses Vineyard. Today, Guillaume feels deeply rooted in the vineyards and is focused not only on improving their terroirs but also the lives of the people who tend them.

Maryam Ahmed
11:15 am - 12:30 pm
Expert Panelist

Maryam Ahmed

Maryam Ahmed (she/her/hers) is a creative entrepreneur based in Napa, CA. She specializes in community activation, strategic programs, and project management for food and wine brands with a demonstrated commitment to diversity and sustainability. Most often, her work takes place at the intersection of chefs, sommeliers, activists, sustainability experts, creatives, media, and visionary organizations. In 2022, Maryam + Company launched Field Blends, an immersive food and wine travel experience focused on opening up conversations about what’s emerging in wine and agriculture. Field Blends features unique tastings, tangible takeaways, and local provisions with educational experiences and critical discourse.

Sam Parra
11:15 am - 12:30 pm
Expert Panelist

Sam Parra

Sam Parra, Co-Chair & Procurement at AHIVOY,was born and raised in St. Helena, CA, Sam was destined to be in the wine industry. After graduating from St. Helena High School he attended Napa Valley College before transferring to Sonoma St University. Sam has been active with philanthropic organizations for decades including in his hometown with the St. Helena IOOF Lodge. He also volunteered for the Napa Valley Wine Auction, Yountville Veterans Home and the Napa Valley Film Festival. After 15 years in the wine industry through Napa and Sonoma counties, Sam and his wife moved to the Willamette Valley in the summer of 2016. He continued his philanthropic efforts in Oregon volunteering for Salud! plus the Lutheran Community Services Northwest. In 2019 he launched PARRA Wine Co where his single vineyard Oregon wines will be sold strictly through his mailing list. In his spare time Sam loves to hike, cook, attending live music shows, organizing wine tasting groups and traveling. He has traveled through England, Netherlands, France, Spain and Portugal. Next on his list Italy and Switzerland. Sam lives in Dallas, OR with his wife Allison and their Boston Terrier Noelle.

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Batonnage
Table sponsor
Batonnage

Bâtonnage is the brainchild of all those who identify as women working in all the different facets of the wine industry... even (especially) those who have traditionally been overlooked or spoken over. We strive to educate wine professionals as well as wine industry supporters on the unique challenges and opportunities that women in the field--winemakers, vineyard workers, writers and marketers, salespeople, sommeliers, collectors, and drinkers--have faced both historically and present-day. We simultaneously seek to propose pragmatic solutions for charting a positive, inclusive course forward.

Batonnage
Table sponsor
Maryam + Company

We work with visionary clients to create high impact brand initiatives through community building, strategic programs and experiences, and project management. With a focus on the worlds of food and wine, we work with clients ranging from solopreneurs and startups to non-profit organizations, conferences, and large scale businesses.


Our work is supported by a strong network and connected community, enriching each project we take on. Since the company we keep is our driving force, we align with brands that are purpose-driven and committed to ideas and products aimed at creating positive change.

Diversity in wine leadership forum
Community partner
Diversity in Wine Leadership Forum

The Diversity in Wine Leadership Forum brings together leaders of organizations with a core commitment to diversity and equity in the wine industry.


The Forum was co-founded by Maryam Ahmed and Elaine Chukan Brown in 2020 to help connect inclusive initiatives in the wine industry in order to foster collaborative efforts and problem solving among advocates and leaders. The Forum provides a bi-annual summit for leaders of organizations dedicated to diversity and equity in the wine industry; a central location for information on organizations doing the work; and educational series focused on DEI training for wine professionals.

Wine Unify
Community partner
Wine Unify

Wine Unify was founded on the belief that education is the cornerstone to progress in any field. Yet many ethnic and racial minorities experience significant barriers to entry - be it financial, mentorship, or a general feeling of exclusion. They seek to change that by fostering wine education for underrepresented minority groups, and amplifying the voices of the people of color who are already thriving within the wine industry. They do this by way of outreach, awards, and education, as well as various other elements within their initiatives.

The roots fund
Community partner
Roots Fund

The Roots Fund is a nonprofit organization focused on securing the pathway for the Black, Indigenous & LatinX community in wine. Built to create financial support, mentorship, and job placement opportunities. The Roots Fund is out doing the work!

The roots fund
Community partner
Hispanics in Wine

Hispanics in Wine™ is a nonprofit organization dedicated to amplifying Hispanic/Latinx roots in the beverage and hospitality industries. Rooted in community and representation, its mission is to provide educational and career-advancementopportunities to the ever-growing Hispanic and LatinX community of beverage professionals in the United States and worldwide. From a comprehensive directory of wine professionals and strategic partnerships to an industry LatinX wine summit, scholarship opportunities, and more, Hispanics in Wine aims to connect, amplify, and support the ever-growing Hispanic and Latinx community, including wine entrepreneurs, producers, sommeliers, retailers, restaurants, vineyard stewards, and consumers.


Napa Green
Community Sponsor
Napa Green

Napa Green serves as a catalyst and facilitator to grow certified sustainable, responsible businesses committed to the environmental stewardship and climate action in Napa County. Our members stand as leaders exemplifying that sustainability and caring for nature and community elevates quality and experience for employees, customers and community, now and in the future.


From soil to bottle - A comprehensive sustainability certification program for Napa Valley Wineries & Vineyards.

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